‘Generation Cryo’ Premieres Early

MTV has released the first episode of the new dock-series, Generation Cryo, a week early via the MTV app. The network’s app is available on iPhone, iPad and Xbox 360 for Xbox Live Gold members in the U.S. Generation Cryo, a six-episode, one-hour docu-series, follows the journey of 17-year-old Breeanna, who recently learned that she and at least 15 half-siblings were fathered by the same sperm donor. The new effort explores the issues faced by young people conceived through anonymous sperm donations.

The series is garnering attention from critics as it deals with a very real subject and the potential results of anonymous sperm donors. Next year, Vince Vaughn will take the lead in the film Delivery Man, an adaptation of award winning Canadian film Starbuck, which portrays a man who discovers he has fathered 533 children as a result of his anonymous sperm donations.

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According to MTV, the early effort is paying off. The MTV app saw a 47 percent increase in installments week over week when the network launched Wait ‘Til Next Year on the app exclusively. An initiative tied to the Miley: The Movement documentary, which unlocked two clips from the film that debuted on the app, pushed app installs to increase 82 percent week over week. VH1 also placed the TLC biopicCrazySexyCool: The TLC Story on the VH1 app during the week following its TV launch and generated 1.4 million streams of the film and other content related to the girl group.

Generation Cryo will also air on MTV’s international channels in March 2014.

The series is produced by Off the Fence, with Michael Lang, Ellen Windemuth, Marshall Eisen, Nomi Ernst Leidner, Betsy Forhan and Dave Sirulnick executive producing.

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